Background information
Name to incorporate in the logo
The Performance Outpost
Slogan to incorporate in the logo
Where Nature Elevates Performance
Description of the organization and its target audience
Executive Summary:
Our business, The Performance Outpost, aims to establish a network of rural sports performance outposts that offer specialised training for athletes seeking to enhance their performance. By leveraging the benefits of natural surroundings and focused training environments, Performance Outpost aims to become a leading brand in the sports performance industry.
Business Description:
Performance Outpost will create rural training centers equipped with modern facilities and expert coaches to provide athletes with an immersive and focused training experience. These outposts will be located in picturesque rural areas to provide athletes with a refreshing and distraction-free environment.
Target Audience:
Our primary target audience includes individual athletes, sports teams, and coaches across various sports disciplines. We will cater to both amateur athletes looking to improve their skills and professional athletes aiming to optimise their performance.
Services:
Performance Outpost will offer:
Customised training programs designed by experienced coaches.
Access to modern sports facilities and equipment.
Nutritional guidance and support.
Mental conditioning and mindfulness training.
Accommodation and amenities for comfortable stays during training camps.
Performance analysis services where ratings will form a “talent reel” on social media platforms
Online professional qualifications
Talent scouting services
Agent services and contract law services
Location Selection:
Outposts will be strategically situated in picturesque rural areas with easy access to nature, allowing athletes to train in serene surroundings away from urban distractions. However, online and modern technology will be used to blend the two approaches to some degree.
Performance Outpost’s unique approach to sports performance training, focusing on rural outposts in natural settings, is poised to tap into a growing market of athletes seeking specialized and distraction-free training experiences. By providing comprehensive coaching, state-of-the-art facilities, and a serene environment, Performance Outpost aims to become a premier destination for athletes looking to unlock their full potential.
Industry
Sport
Visual style
Colors to explore
Other color requirements
Style Attributes
Design inspiration
References
Attachments
Other notes
It is not essential to have the slogan in although it is catered to nature a heavy emphasis is also not needed. I currently own the first plot of land to build a cabin on (otherwise will be known as the outpost from this point forward) in Scotland UK. Ideally something fairly neutral as it will also be used for airbnb rentals. The word performance can be minimalist if needed as I’d rather people use a short name like “The Outpost” on daily basis. The logo does not have to state the name and can incorporate numbers if seen fit but like the idea of a theme around an old editorial newspaper
Contest deliverables
1 x Logo
Winner of this contest
1 x Facebook cover
1 x Twitter header
1 x YouTube background
Final files
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