Portfolio
:format(webp)/99designs-work-samples/work-sample-designs/639600/8a6235e2-29a3-461c-9eee-df850d15b1f9 "Designed a conversion-focused landing page for NCS’ New Investor Seminar — transforming their wireframe into a polished, on-brand layout with strong hierarchy and clear CTAs.")
:format(webp)/99designs-work-samples/work-sample-designs/639600/cefdca3f-08a0-4211-9e16-78fc4f454939 "“Beach, Please” is an original illustration and lettering project designed to explore expressive typography, tropical color schemes, and layered vector composition. The artwork features hand-drawn lettering, dynamic wave illustrations, and a bold palette inspired by summer themes.
This project demonstrates advanced skills in Adobe Illustrator, vector construction, color theory, and visual storytelling. All elements — from lettering shapes to the environmental illustration — were created from scratch as part of a personal creative exploration.")
:format(webp)/99designs-work-samples/work-sample-designs/639600/00af5579-0ba2-47cd-9118-06c4ad7b39e2 "This project is a full redesign of the Needls marketing landing page for a Canadian ad-tech company. As the sole designer, I refreshed the visual direction to create a more modern, engaging, and conversion-focused experience while staying true to the brand’s playful identity.
The design uses Needls’ signature color palette — bold blue, energetic red, and vibrant orange — applied strategically to highlight key messages and guide users toward action. Playful shapes, friendly icons, and clean typography helped simplify complex information and make the platform feel more approachable for small business owners.
The final result is a landing page that feels brighter, more dynamic, and more aligned with Needls’ mission of making smart advertising effortless and accessible.
#LandingPageDesign #WebDesign #UIUX #UXDesign #UIDesign #BrandIdentity #WebsiteRedesign #AdTech #DesignCaseStudy #ConversionDesign")
:format(webp)/99designs-work-samples/work-sample-designs/639600/e8c1c6f6-a5d8-4c28-891b-5b45740ca4a2 "For Caries Disease Awareness Month, I created a cohesive set of educational print materials—including a full-size poster, a patient letter, and a rack card—designed to inform the public about the causes, impact, and prevention of caries disease.
The goal was to translate complex health information into clear, friendly, and approachable visuals that could be easily understood by both adults and children. I developed a bright, welcoming visual identity using clean typography, soft colors, and simple icons to keep the messaging accessible and engaging.
Each piece was structured to support quick scanning and strong educational impact while maintaining consistency across all materials. The result is a unified awareness campaign toolkit that dental teams can use to improve public understanding and promote preventive care.")
:format(webp)/99designs-work-samples/work-sample-designs/639600/adabb107-0ff9-422b-afa3-0a572ac185a5 "Nueva identidad visual para Evenlace, una plataforma de venta de entradas online.
Creé el logo, sistema visual, paleta cromática y animación final, buscando un estilo moderno, accesible y con mucho movimiento.
Disponible completo en Behance.")
:format(webp)/99designs-work-samples/work-sample-designs/639600/9a977ddb-40ba-4e05-95cd-72ef8a89623e "I designed and developed the new website and brand identity for CMB Educational, the public health consulting practice led by epidemiologist Dr. Carolina M. Borges. CMB helps departments and municipalities translate complex data into real community health decisions, with deep expertise in epidemiological analysis and social determinants of health. My goal with this project was to make her value instantly clear to non-scientists: clean academic visual language, modern UX, clear hierarchy, and messaging that communicates credibility, safety, and impact without overwhelming users.")
:format(webp)/99designs-work-samples/work-sample-designs/639600/4652429c-5f2c-49ad-8821-b45050791dcd "Uma arte que combina tipografia expressiva e ilustração digital em perfeita harmonia, divertida, familiar e cheia de apetite visual.
Mais do que uma frase, “Eu Treino Para Comer” é um lembrete de que a vida é feita de equilíbrio (e de bons lanches). 🍕💛")
:format(webp)/99designs-work-samples/work-sample-designs/639600/e33f405d-3d3f-4132-a0e1-5bef047dce52 "Designed and art-directed the cover for Dental Practice Hero by Dr. Paul Etchison, a bestselling book for dental professionals.
The design celebrates the “everyday hero” through simple illustration, bold typography, and a confident color palette, capturing the transformation from ordinary practice to extraordinary experience.")
:format(webp)/99designs-work-samples/work-sample-designs/639600/65278b85-3339-4d1d-992c-c2eca8bc407c "This project showcases the complete cover design and art direction for Coming Home to a Better Practice by Angela Davis Sullivan, a nurturing, no-nonsense guide about leadership and building a better work culture.
I was responsible for the full creative direction and design execution, from concept development to final artwork. The goal was to visually reflect the book’s theme of warmth, growth, and authenticity, “coming home” to a more grounded and human approach to leadership.
The final design combines natural textures, calm tones, and approachable typography, creating a visual identity that feels both professional and personal. Created in collaboration with Wellput Custom and Content Design using Adobe Photoshop and Illustrator.
⭐ The book currently holds a 5.0-star rating on Amazon.")
:format(webp)/99designs-work-samples/work-sample-designs/639600/a7fdb5f5-13b5-489f-95f4-1e6eab36fdfc "ImaginInk is a concept landing page designed to explore storytelling, creativity, and user engagement through a clean and conversion-focused layout.
The project involved research, wireframing, and visual design to create a consistent and intuitive experience that balances aesthetics and usability.
This design emphasizes hierarchy, simplicity, and emotional connection, turning imagination into interaction.")
:format(webp)/99designs-work-samples/work-sample-designs/639600/d7dfe864-8d57-4a7f-b34e-aedc68370274 "We needed to ensure our landing page aligned visually and tonally with both our brand and web app.
The old version felt disconnected, like it belonged to another company. That lack of cohesion hurt recognition and trust.
We decided to go all in and change everything.
Revamped the entire layout to mirror the web app's look and feel
Applied consistent typography and color system that matches our brand book
Updated imagery and messaging to reflect our product’s value better
Tools: Figma + Photoshop
Worked closely with our product manager to align on goals.
Conclusion: If your brand feels disconnected across platforms, it might be time for a revamp. Even small tweaks in alignment can spark big changes in how users remember and trust you.")
:format(webp)/99designs-work-samples/work-sample-designs/639600/b72022c4-385a-4b97-a659-2211c7118561 "Developed a book cover that balanced medical authority with warmth and approachability for families. The goal was to communicate a complex health topic through a friendly, trustworthy, and visually engaging design.
Explored multiple visual directions inspired by airflow, vitality, and breath. The final concept combines a tree-lung illustration with a vibrant orange palette to symbolize life and energy. A playful hand-drawn title font contrasts with professional typography, creating both credibility and emotional resonance.
The design helped the book Airway is Life stand out in the health and wellness space, achieving Amazon Bestseller status and becoming a recognizable part of the author’s brand.")
About
Experienced Product and Web Designer specializing in creating digital products, landing pages, and web applications for startups. Proficient in Figma, Illustrator, Photoshop, and responsive design, with a focus on UX, UI, and branding.
Open to Product Designer or Senior Web Designer roles, fully remote, worldwide.
Member since:
August 21, 2011
Reviews
"Alana is always fast and does AMAZING work. 1000% satisfied!"
laura.m.moriarity
reviewed over 10 years ago
"That was a great, sophisticated and fast responsive work. Thanks a lot."
Jbluecher
reviewed over 10 years ago
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"Alana has a great customer focus. Through the entire contest she managed to accommodate all changes I requested with lightning fast response. I would definitely recommend her services to other."
lachpete
reviewed over 10 years ago
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"Alana é uma excelente profissional. Séria, pontual, retorno extremamente rápido. Ela conseguiu traduzir exatamente todas as nossas solicitações em um design excelente! Recomendo-a fortemente e espero trabalhar com ela em outros projetos.
Alana is an ex..."
carolmborges
reviewed over 10 years ago
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