We want a logo that is classy and trendy, like our largest competitors. We are okay with either just the word in the logo, or even if there is art to it or a mascot. We are excited to see what everyone comes up with.
If you use fonts that require a license, confirm with the client they're ok with it. For licensing reasons, it is better to provide your client with information on how to acquire the font rather than providing the actual files.