I'd like the general theme / vibe of our site to be fresh, positive, clean, professional, modern and if possible a balance between informative whilst avoiding cluttered & "sales pitchy" with too many ads icons all over the page.
Color wise, we'd like to draw as much as possible from the current logo which is green and blue. In addition to this, I've found white & silver seem to be within a complimentary to this pallet.
Pictures I've found to be appealing include inspirational, family orientated, peaceful etc. Given our services revolve around providing clientele with the ability and tools to manage and control their finances, I've found pictures with a sense of positivity, peace, motivation, optimistic future outlooks, family, success seem to fit our company personality.