Benjamin Eden got their new web page design by running a design contest:
Website for BMW, MINI and Hyundai car dealer
Check out Benjamin Eden's Web page design contest…
We need a webdesign as high-class and stirring as the cars we sell. Our customers are excited fans of the brand BMW and MINI, as well as Hyundai, passionate motorcyclists, existing and new customers who are looking for a new or used vehicle. We offer used, as well as new vehicles (cars and motorcycles). In addition, we offer our customers the full service for their vehicles. This includes making appointments for inspection or repair, as well as support for getting a financing done. For the configuration of new vehicles we link to the website of the manufacturer.
We would like to give you a free hand regarding concept and layout. Be creative! We are looking forward to various different and innovative approaches. From serious to slightly playful, everything is allowed. Visitors should experience a certain WOW effect. The site is meant to evoke emotions through large and high-quality images. The concise use of the brand logos could also be uses to create emotions. Many customers identify themselves very strongly with the brands! As over 60% of the visitors of our site use a mobile device (smartphone, tablet), the "mobile first" approach must be followed. The design should be responsive.
1) Homepage / landing page There are two different groups of visitors on our site: The first group identifies themselves strongly with the brand (e.g., BMW or MINI). It must be relatively easy for them to find information, offers, services, and sites to any brand (e.g., by clicking on the brand logo). This brand-specific representation should ideally be able to serve as a landing page. The second group does not identify themselves so strongly with the brand and wants to get information simple and quickly, or use a certain service (e.g., online service appointment or search for used cars). The navigation concept should be optimally usable for both groups. Our locations should be presented more prominent and concise on the homepage. It should be possible to add further locations without problems. Use a large-scale representation of vehicle images to arouse emotions. It should also be possible to provide information on fuel consumption and CO2 emissions along with the presentation of new models. The display of this information does not have to take place within the image, but rather as an associated text (e.g. slide in on hover). 2) Search results page (search for used or new vehicles) By doing a search request or clicking on "Used cars" you end up on the search results page. Here you have the possibility to refine your search results. It’s important to be able to highlight a vehicle as a special or reduced offer. The size of the thumbnails should be measured relatively generous (don’t make them too small). The presentation of fuel consumption and CO2 emissions are also mandatory when listing search results. 3) Detail page of a vehicle There should be a gallery for photos and videos. Due to technical limitations, the images are only available in 640x 480 pixel. The areas “location & contact” and “business hours” should be placed in a prominent way and the user must be able to make a request for the vehicle at any time. At a minor prominent place, similar or related vehicles should be displayed. 4) New vehicles - model series On this page we want to work again with first-class and high-quality pictures. The presentation of fuel consumption and CO2 emissions is mandatory. In addition, this page should list all available model series for all our distributed manufacturers and by clicking on one of these models, show all variants like "Coupe" or "Convertible". 5) Locations & contacts The representation of our locations must receive more brand reference. It must be clear, which location deals with which brands. You can find our current locations at http://www.bobrink.de/standorte-ansprechpartner.
What to avoid
We want a high quality and respectable company presentation. "Playful" elements should be used with caution. This does not mean that you should not be innovative and creative!
The presentation of the brands should be done equally. No brand should be more or less highlighted as the other ones. The presentation of the Bobrink Group should be the focus. Our distributed brands should be flexibly expandable and changeable. If you need photos, you can use: https://www.press.bmwgroup.com/global/photo/topic/4100/bmw/ https://www.press.bmwgroup.com/global/photo/topic/5127/mini/ https://www.press.bmwgroup.com/global/photo/topic/6629/bmw-motorrad/ https://www.press.bmwgroup.com/global/photo/topic/6728/bmw-i/ https://www.hyundai.news/de/pressemappen-modelle/0/i30/ Please use fonts from Google Fonts or provide them as download for the common file types (eot, svg, woff, woff2).
Every design category has flexible pricing for all budgets. Web page design starts at CHF 619.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their web page design.
Designers across the globe delivered design magic.
Benjamin Eden collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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