Loyalli is a network of retailers, providing each one with a mobile-based loyalty scheme. Loyalli’s flexible loyalty platform can be launched without any costly hardware or complex POS integration. Each retailer is given access to a private online dashboard where they can create, track and amend their loyalty offer. Stats are displayed in real time and customer engagement is facilitated with full social media integration and a web-to-app messaging tool.
Value to Retailers
-As a network, Loyalli offers new business opportunities, as each new store that joins is discoverable by Loyalli users.
-Multiple ways in which to reward customers: Loyalli lottery, Tiered Rewards, Intermittent rewards, rewards for content creation, Rewards for Social Media interaction.
Loyalli includes tools for capturing customer data and behaviour.
-Private Rating and feedback tools in the app give retailers an overview of customer sentiment, along with the ability to respond to feedback.
-Social media marketing – Supports Facebook and Twitter, including tools to encourage P2P sharing and joining a retailers’ social media community.
-No POS integration / hardware.
-Can be deployed in minutes.
-Low cost monthly subscription.
Value to consumers
-Voucher / loyalty offer discovery
-Never lose a loyalty card again
-Store unlimited loyalty cards
-Message retailers directly
Introduction to Website Upgrade Project
(Loyalli is Smartphone replacement to traditional paper loyalty cards)
The aim of the Loyalli website upgrade is to make it easier for navigate and simpler for retailers to join and understand the benefits of joining Loyalli.
The primary focus of the website is to capture the attention of retailers. Aside from a prominent ‘download the app’ button, ‘customers’ (users of the app) will be given less attention as we can assume they have only visited the site after visiting a store /venue that uses Loyalli.
In order to make the key elements of the site stand out and be easily accessible, we envisage a single scrolling home page that gives an overview of the service, the different packages available (trial, premium and white label), calls to action for retailers to join and a footer section.
All content beyond the home page will be placed on separate tabs that will appear at the top. This will include downloadable marketing material, blog, press mentions, costs and feature breakdowns etc...
-Independent Retailers – Cafes, restaurants, hairdressers, delis, -butchers, bookshops, beauty salons, bars, pubs, driving instructors, car washes etc
-Small Chains – as above
-National retailers – as above
-Anyone with a high street presence
-B2B – Stores that supply trades people
-Local trade initiatives