Overall great job and design. Responsive feedback.
- Frankfurt Solutions
Great Designer. Thank you.
How mikko.ruuska started their web page design journey
Who are you known as?
Tell us a bit about who you are and the people you reach
We produce industrial machine vision solutions: hand-held highspeed camera/strobe units (The TroubleShooter), strobe lights (LedBeast), high-speed multi-camera systems to production lines. With a spark in the eye of course. Job title is Mill Optician.
Target audience are engineers on industrial production lines - paper machines, steel mills, etc. - anything with fast production speeds & usually flat sheet products.
Our essence is to appear as approachable professionals with a sense of high-tech while not overdoing it. We are a bit bothered about old & traditional attitudes of the industry and want to be fresh & innovative vs. stuck on the mold.
And positive attitude to life, because life is good.
What industry do you think your business is most related to?
What do you have in mind for the style and theme of the web page?
Products (cameras, illumination, etc.) deals mainly with electric blue , stainless steel, brushed aluminium, plus black&white imagery. We need an engineering website which is highly visual & powerful while product pages list the information of products. We sell high-tech products but want to keep the human touch on the site. For this reason I've kept the quotes on the side. You can suggest a color theme but I believe on these works black / dark OR B/W background with blue&white works quite ok.
The main page with visually attracting and powerful message page. 2nd page as a product / information pages with good display of the product (specs, imagery) while still retaining the visual appeal. The main page has to be the attractor with powerful/visual with photos, slogan of who we are / what we do - the message - and easy navigation bar / optional flip page/buttons as in some of the inspirational web sites listed above. There has to be room for a silly engineering quote somewhere to loose some of the tension :)
What to avoid
Website shouldn't look like a coffee or flower shop or jeans advertisement but also NOT like a boring engineering or IT website. No scroll downs or too many "loading video" type of items. Everything should fit in main screen.
I can provide our own images concerning some of the process photos but you can also use stock photos. Please make it look high-tech & professional while reserving one corner for a not-so-serious "quote of the month" to retain the human touch.