We've simply always had our logo in black, with a white background (our boxes are still currently that way). As for the website, we'd like to keep it relatively muted in terms of colors. Black, white, gray, and other low key colors would work as well (try to avoid anything that'll pop out like yellow or anything neon).
Aside from the colors, we're pretty open to designs, as long as it looks professional, and has easy navigation, as our site is basically for advertising purposes, since we don't physically sell anything online--customers would need to call and order what they want.
The pictures currently being used on the site could be used, or any other stock pictures. Really no preference here, but would like the theme to lean a little more towards a portrayal of hard work.