Tell us a bit about who you are and the people you reach
The application is a brochure for hr employees to see our background screening products and services. It is also the home page of login for our client portal (we provide a link to the login.) Longer term, we will also provide a link for purchasing background screens to small businesses. Our customers range in size from medium to large enterprise today.
What industry do you think your business is most related to?
What do you have in mind for the style and theme of the web page?
We like the current style and colors. We also like the use of people and images to some extent but we are not married to them. We feel the site is too wordy and we are not able to add content easily as it is hard coded. We want the site to be yound and fresh and somewhat cutting edge, but it needs to be directed at a business owner or business decision maker. Most of our customers are in HR and they are very people oriented.
We are primarily after a home page design concept. I think you can get some general ideas from the existing site. We don't want to over communicate our wants as we would like the designer to create something catchy, a little edgy and very professional.
What to avoid
Not staying with our same color scheme and color palet that coordinates with it. Not being creative and coming up with new ideas. Avoid a washed out, or all white page, conversely, too much wasted space. All real estate should serve a purpose.
Designs must be wordpress compatible and not custom coded. I have attached logos. You can use either for the website design.