Tell us a bit about who you are and the people you reach
We are the leader in quantitative financial health ratings. We rate public and private companies for our customers in Supply Chain and Counterparty Risk. This is a FINANCE company. Our customers are interested in Fin risk and analysis. Since every Fin company is implicitly a tech company, I've selected 'tech company'.
We have customers all over the world (companies and governements) , many of the largest supply chains in the world.
What industry do you think your business is most related to?
What do you have in mind for the style and theme of the web page?
Clean and simple. Our subject mater is complicated. We need a clean, clear design that illustrates that we are a tech leader and conveys the gravitas of our ratings and how they are used in the largest companies and banks in the world to assess risk. Please see the attached creative brief. We want to convey, 'Wall Street 2.0'. We want very light graphics and we want to be able to run with the design direction to incorporate additional items on pages. Use bootstrap default as much as possible. We think this should be a basic WordPress site and can use suggested WordPress plugins if you have a design in mind.NB We will keep our existing logo and color treatment. We do not need to keep the lockup with "Financial Health Ratings'. You can suggest a treatment if you want to but we're not looking to change this now.
Home page. We are open to some suggestions. A carousel with some primary messaging could work here but not 100% required. We generally think we need to get a recent news (Video) on this page. Please see creative brief and attached site map.
Second level (solutions) pages -- we will have a series of second level pages based on the same design.
News -- we need a news section that more-or-less follows our current layout. Video and news articles.
Company pages that are of one style that can be reused.
What to avoid
Design that cannot be applied to standard bootstrap UI.
Please see attached. You do not need to follow the suggested guidance in the PDF site-map. The above direction takes precedence.