Thank you Zipline, our website and brochures are well on the way to being updates and refreshed! Very easy to work with and responded to feedback well - would recommend.
How alexandra@iterate started their web page design journey
Who are you known as?
Tell us a bit about who you are and the people you reach
We are an IT consultancy firm that - besides providing development services - helps established businesses with their innovation projects via the Lean Startup methodology.
What industry do you think your business is most related to?
iterate.no and concrete for this project info.iterate.no/lean-startup (they're both terrible)
What do you have in mind for the style and theme of the web page?
In terms of image and atmosphere, we would like to communicate the following:
Chalkboard. Silicon Valley tech startup. “Facebook of Norway”. Great place to work. Campus. Beer brewing. “Code for your life”. Creativity. We even enjoy spending time together after work. Hackathons. Coding nights. Market experiments. “How far can we develop an idea in four hours?”. Join us and we will complete your training...
We want to aggregate different types of content in one place. Users will come directly to the page, and will then be sent to the respective content items from there. We will add content items manually for the time being.
The page should be easy to navigate, invite to browse and to find out more. On this page, we would like to indicate visually which pieces are recommended for newbies, and the user should be able to filter by category or search. Tongue in cheek is allowed!
We want a multi-purpose sign-up page for our events, ideally with a nice photo/video hero area. The page needs to hold informative text, imagery (e.g. photos, illustrations), event details, and a sign-up form with name, and email address. The text on the page can in some cases be relatively long and should therefore be easy to read.
What to avoid
Maybe go a bit easy on the flatness, and avoid the cliché combination of light blue and orange to communicate innovation...
We are updating our brand image. I have attached the old guidelines which we consider mostly outdated now, but which could serve as inspiration. We cannot completely drop the blue we use in our logo but it does not have to be the exact same shade of blue.
I have also attached a wireframe I made for discussing the concept. This also is meant more as an inspiration, or clarification, than it is a fixed "template".