Most of our traffic does not arrive at the homepage - people tend to visit the homepage to check out our company after arriving on a blog post or product page. The aim of the homepage is therefore to show our credibility as a plugin company, create trust and reassure visitors that they can expect high quality plugins and good support from us.
Homepage content (note: this list tells you which sections I would like. Don't actually use the wording from the list on the website!):
- Main banner
Stats - I like the idea of a stats section somewhere on the homepage, similar to the one in the top section of https://generatepress.com. The stats are: Used on 5,000+ websites; Over 100 countries worldwide; 9 years in business; 150+ 5 star reviews
- About us
- Our plugins
- Client testimonials (if possible, also include 'Recommended by' logos of high profile WordPress companies that recommend our plugins. You can get these logos from the product page mockup that I have provided)
- Latest blog posts
- Newsletter signup - with wording such as 'Sign up to receive our latest plugin news and tutorials by email'
2. PLUGIN SALES PAGE
Please do 1 template based on our WooCommerce Product Table plugin (https://barn2.co.uk/wordpress-plugi…duct-table), including various screenshots and animated gifs showing the plugin in action. If you win the contest then we will probably request imagery for all our other plugin sales pages, which will use the same template.
We already hired a conversion rate expert to produce a mockup for our new product page layout and content, with the aim of increasing conversion rates. You can see this at https://www.dropbox.com/s/wqj8zm1nr…3.pdf?dl=0. This is far too cluttered and we need a simplified version of this (please see my direct messages to you and feedback on the previous design of the product page).
- We currently have a separate page listing all the features of our plugins (e.g. https://barn2.co.uk/our-wordpress-p…-features). Ideally this would be worked into an expandable section on the new product page (see mockup).
- We currently have a separate Reviews page for each plugin (e.g. https://barn2.co.uk/our-wordpress-p…e-reviews). This would need to integrate into the new product page in some way, e.g. as a lightbox or expandable section.
- I saw this video on a Facebook ad and think it works really well, something like this would be a great way to show off our plugins - https://www.facebook.com/plugins/vi…&width=560
- This scrolling effect is impressive and we're planning to use Elementor as our page builder plugin - https://elementor.com/blog/sticky-s…ing-effect. I'm not saying that you definitely have to include this, but it would be cool if something like this did work with the design for the product pages.
3. SINGLE BLOG POST
Our blog posts are one of our biggest sources of sales, and are generally used to provide in-depth tutorials about how to use our plugins, e.g. https://barn2.co.uk/wordpress-docum…ary-plugin is a very successful post. We would like the new blog template to be more suited to longer tutorials, since this is how we use it.
Please could you use our most successful tutorial https://barn2.co.uk/wordpress-docum…ary-plugin as sample content for creating the design for this template, including redoing the screenshots etc. as needed. We will then use this as the basis for our other posts.
Examples of other blog templates we like:
- https://iconicwp.com/blog/manage-wo…-sizes-3-3. We like the nice spacing between paragraphs and headings; nice screenshots (e.g. the whole window screenshots showing min/max buttons on a Mac); nice formatting of code and locations of settings in the WP admin; call to action and click to tweet; nice featured image with the ‘by Iconic’ at the bottom (but theirs doesn't show off their products well enough, e.g. our document library post should have a featured image which shows the product more clearly for this use case); good use of a sidebar showing the meta and author info, plus prominent newsletter signup (but we don't want a sidebar).
- https://kinsta.com/blog/google-pate…ng-factors - I like the use of the 'sidebar' area to promote their hosting. They also have a table of contents (after the intro) which we like, but can improve on (e.g. floating nav to the left or right side). Again, nice spacing, fonts, images, etc.
Our blog template should include the following elements:
- No sidebar
- Title and date
- Floating social sharing links to the far left or far right (see Kinsta's blog)
- Introductory text which we will use at the start of each post
- Some sort of floating table of contents box that will appear to the left hand side, with jump links to the different sections of the article. This will only be used on longer tutorials
- Styling for product images and other types of image embedded into the post
- Bullets and numbered lists
- Image caption
- Image gallery (to use the default gallery built into WordPress)
- Divider line or other way to separate longer blog posts
- Blockquotes - we use the Blockquote style to draw out key content, e.g. the related tutorial in https://barn2.co.uk/portfolio/squar…y-and-cafe. We never use it for quotes!
- Call to action box (see examples on current posts, which needs a new design to maximize conversions). Normally used twice in each post - once after we introduce the plugin, and again at the end.
- Click to tweet at appropriate points in the post
- An embedded customer review
- Newsletter subscribe box at the end of each post
- Styling for comments at the bottom (including pagination on comments - this is already in place on our current blog, see the bottom of https://barn2.co.uk/online-restaura…ocommerce)
Format of blog posts:
Each article should be structured as follows. I realise that this will require some changes to our existing posts:
2. Why do I need xxx (e.g. 'Why do I need a WordPress document library?'
3. Use cases - examples of the types of website that will benefit from this, with 1 case study including screenshots showing this in action on a real website
4. Step-by-step tutorial showing how to implement it
5. Bonus sections (e.g. 'How to make your document library private')
This should a brand new page about our background as an established WordPress company, and it should focus on Andy and Katie as the people behind the company but not mention other people who are involved in providing support etc.
Overall, we would appreciate your input on what makes a good About page that will reassure customers that we are a plugin company they can trust. We were thinking that a visual timeline showing our history might be good.
According to Google Analytics, 91% of people visit our About page after visiting other pages on our site - normally Home or a product page. The purpose of this page is to show our credibility and convince people to buy our plugins by making them trust our company and the people behind it.
5. PLUGINS LISTING
Finally, please provide a design for the page that lists all our plugins (currently https://barn2.co.uk/our-wordpress-plugins). Probably in a grid layout, e.g. we like https://iconicwp.com/products.