smith6 got their new web page design by running a design contest:
Create a clean modern design for an established financial firm
Check out smith6's Web page design contest…
Accounting & Financial
SmithReed Asset Management provides personalized financial planning, fee based investment management, tax strategies, estate planning, and alternative IRA strategies to business owners, corporate executives, retirees, and retirement plan administrators.
We want the brand to connect to the logo and the brochure. We also want the website to have a current web 3.0 design with smooth functionality. Modern style like http://www.loggly.com/ but financial and more professional. Less playful. We are in an industry about trust and generational wealth. White space. Clean, uncluttered design that makes the site easy to read. High quality, professional stock imagery.
Homepage The website should convey professionalism, trust, and stability without being too stuffy or old school. It should reflect the values of the firm and its clients including excellence and honesty for the main street investor while maintaining an easy to read, fresh design with good use of white space. Modern. Fresh. Our clients earned their wealth by being shrewed, salt-of-the-earth business people from middle America - not slick Wall Street types or west coast venture capitalists - so the imagery used should not include beach scenes or city skylines. The firm, and many of it's clients, find the tradition of family generations important which you will notice from reading the firm's "history" found in the attached brochure. They are mostly from the states of Tennessee, Missouri, Illinois, Kentucky, and Arkansas so using imagery from that part of the world would be ideal (samples attached). We would like to follow the color scheme found in the logo and attached brochure. We are open to different combinations of these colors but encourage you to get creative and include at least one semi-flat design style. Ultimately the design should blend seamlessly with the logo. We like the idea of a central, high quality graphic - possibly a slider - that can link to different content. Different fonts types and sizes are welcomed but should be standard to avoid challenges when converting this design to Wordpress. Feel free to use ideas from the brochure but understand that the fonts used on the site should be readable rather than overly stylistic. Feel free to consult other financial websites and blogs in order to familiarize yourself with the industry. Our design should be unique, but we can adapt ideas from other websites in the same industry. About The about menu and section of the site should allow for a company description with sub-navigation for leadership bios. Ideally the page will serve as a template for the remaining pages about services, contact information, and etcetera. The page should integrate the bio text nicely with the photos found in the brochure.
What to avoid
High-tech start up look. Old banking and finance look.
To be selected to for the final round, designers must submit designs for both pages: 1. Home Page 2. About We do not expect designs to be perfect in the first round. However, we do want to see what ideas you have for these tasks above. I also want to see how well you interact and respond to feedback. Creating a good design will require constant feedback and iteration.
US$ 1’049 Silver package
Every design category has flexible pricing for all budgets. Web page design starts at CHF 619.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their web page design.
Designers across the globe delivered design magic.
smith6 collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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