We are looking for a t-shirt design that incorporates the website's name - "OutdoorWellness.org" (note: website not launched yet) along with some sort of logo - tree, leaf, something portraying health and/or environment. "OutdoorWellness" should be easily read, while the ".org" is readable, but less emphasized in the design.
We are looking for a design that is unique, but as simple as possible (see attached examples for an idea of our tastes). Something that can be identified from a distance. Font can be slightly flourished, but still easily readable.
Design should only cover the top half/chest area of a t-shirt, not a full body design.
Primary color of the design should be blue. A royal blue is what we have in mind, but will consider other hues of blue. We're looking to avoid an overwhelming green color that dominates most environmental logos.
Secondary colors can include green, gray, black, silver, brown. We're up for various options in this as well. Whatever you think looks good! Fewer total colors (2-3) are preferred, as this is easier to create into a t-shirt.
Design will most likely be printed on a heather gray t-shirt, and probably converted to an iron-on transfer as well. Up for other possible t-shirt colors, but that is our preference.
People of all ages and sexes will be wearing this shirt. So it needs to look mature and appeal to both genders.