Project: We are looking for a new design for our company's folders, which are used for example to hand over documents to clients etc. The design should express professionalism, since the folder is also used to hand over price quotes to clients and it would not be appropriate to hand over a quote for a machine that represents a major investment in any folder.
We have uploaded a template for the folder. It already has the final measures of 32cm x 46 cm (height x width), for front and back page. I also uploaded an old design of our company's folder as an example (this is just for you to see the distribution, but the design should be completely new).
For printing purposes we already marked the area that should be left in blank on each side. Depending on your design you may use these areas, but in this case please do not arrange logos or text beyond the marked frame and please leave a bleed of 5mm on each side. The area in the "middle" where the folder is creased/ folded, may be used too, but in this case it should be a continous design for front and back page.
I have also uploaded an image of a folder, just as an example what type of folder will be the final product.
The design should be for the exterior of the folder, i.e. include the front and the back page, not the interior.
Corporate Identity: The folder is for one company of the group: Sun Digital, which is why we want to display its logo.
There should always be enough blank space (without pictures or text) around our logos (at least 20% of the Sun Digital symbols diameter).
Message: We are the leader for complete solutions in the Graphic Arts Sector.
We also want to transmit the message of the technological excellence of our products and our first class service.
We are distributors of serveral internationally renowned brands, however we do NOT want to focus on any of the brands in the design of the folder, so that it fits for all customers. However, we want to include all the logos of the brands we distribute (you can find them uploaded in a zip folder).
We rather want to focus on us being the leading provider for complete solutions for the Graphic Arts Sector in Mexico.
In the following, some ideas that could be used for the folder's design (you may use these ideas, combine them, let them inspire you to do something similar, or surprise us and do something completely different):
1 - You may use our slogan "IMPRESIÓNate con nuestras soluciones" which literally translated means: Get impressed by our solutions. Beside "getting impressed" the spanish Word "Impresión" means impression or print. This is why "IMPRESIÓN" should be in capital letters.
2 - CMYK
Something always connected with the graphic arts or printing industry are obviously colors. As designers you know that cyan, magenta, yellow and black are the inks that get mixed to form all kinds of colors in print. The design of the folder could be or include these colors, for example as an "explosion" of these colors as if it where powder. Here are some links to examples of free vectors that could serve as an ispiration. Feel free to use and change them or create others.
3 - Sun Digital corporate colors and shape of logo
Use the shape of the logo for the design.
4 - Grunge style
I am reffering to colors that are blurred or smudged. Here are some links to examples of free vectors that have this style. Feel free to use and change them or look for or create others. It could also be in connection with the CMYK or the "corporate colors and shape of logo" ideas.
The style must convey the message above. It should look modern and professional and grab the viewers' attention.
Font: The Font we primarily use is Lucida Sans Unicode, a secondary font is Myriad Pro.
Colors: Corporate colors are the Sun Digital blue (from the logo) as well as its transparencies, black, white and grey (C58, M48, Y47, K100) and for a contrast yellow (C0, M22, Y100, K0).
And if you choose to: CMYK.
Images: If you choose to include images they should underline the messages above. Images that could be used are, printed applications, or general images that have to do with the Graphic Arts Sector.