It is the 4th time that I am working with Mica - anytime I need something, I contact her, from a logo design to a wedding invitation! She’s very responsive, understands what you need very quickly, she’s very creative and extremely patient, which I am grateful for. Plus - she has an amazing personality!
How Area 25 started their logo & social media pack journey
Who are you known as?
Tell us a bit about who you are and the people you reach
We maintain a gym which seeks to balance the client's outward physical needs with their inward personal goals.
What industry do you think your business is most related to?
What colors do you want to see in your design?
Other color requirements
I'd like to explore the following colors:
Dark neutrals: Formality, mystery, exclusivity and luxury.
Blues: Knowledge, trust, calm and honesty.
Oranges: Creativity, adventure and happiness.
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
Conceptually, the gym's namesake is the part of the human brain known as area 25. This part of the brain is largely responsible for processing decision making and emotions. Therefore, we can pithily describe our mission as "habits and happiness". This potential slogan does not need to be featured in the logo and/or other visual components of this task. We would also like the logo to not feature any depiction of a brain or outline of a brain. The attached file was created very quickly with an online tool and we liked it for the subtle inclusion of 25 dots, however feel like it is too simple to continue using.