Client requested a design that reflects the quality and purity of the vitamins inside the bottle. They said that this label should be able to be used for future labels for additional vitamin lines. I approached the design with a minimalist style. So many bottles have too much clutter, and this clean design, with its bold simple shapes and colors that reflect the tablets shapes and citrus ingredients origins, was an elegant solution. I included a "seal" that illustrated the company's promise: superior quality • pure ingredients • high potency.