Negative space used for creating the silhouette of the "super-hero" in cape...

Cosmetic Products for the modern man. "Helden" is the German word for "Heroes". So we want our customers to feel like superheroes and show them what being a modern man means (Using your strenght to help others, be kind, be a gentleman, don't look down to anybody, lift others up, ect.) The target group includes young and older men (20-60). The brand stands for the new age man role model.

"The logo can for example include a superhero image/design in some way, that should always be placed above the logo text. The logo should stand for strength, but not in a "I have a lot of muscles and power" way. More in a calm and sovereign way (inner strenght and power)."