This design was created for a company that sells diaper kits for parents and babies on the move to have easy and sanitary diaper changes wherever they may be. They wanted aquas, blues, or yellows for the colors. They wanted the logo to be more youthful, economical, and feminine. They also wanted the logo to be fun and trendy with a little sophistication while being simple and not complex. They also wanted "On The Move Baby" to be bigger than "Diaper Change Kit."