Adaptaura is a functional adaptogen beverage brand. They are non-alcoholic beverages with herbs, roots and fruits for consumption by health-conscious adults and also in a social setting. They wanted their brand to be futuristic, like “the future” of beverages, but also to convey a sense of naturalness. They also wanted the product packaging to stand out on the shelves of a growing industry and attract customers to a product that is fairly new to the market.