730 Days is a non-profit organization created to raise money for charity.
Their idea to donate a single work of art became a challenge to see how much good could be done in two years which turned in a noble commitment to continue making art so it can help others. So the general idea from the briefing was to use a pineapple, which takes two years to grow, as a main element in the design to represent that period. Adding script font and simple decorative elements we wanted to convey more beach/surf vibe and also make the logo more attractive and memorable.