Since the yin yang have been very common in the field of Martial Arts, I have decided to give it a twist and incorporated a dragon element into the design. The dragon symbolizes an enlightened martial artist who is physically strong but mostly relies on intellectual combat where its strength comes from within. Hence, I have placed a silhouette of the martial artist fighting hand in hand with the dragon to symbolize the sport, Taekwondo. I believe that these characteristics of the dragon are what Siljeon Taekwondo wants to impart to its trainees. The dragon is also strategically designed to form the letter “S” which stands for Siljeon. As the brand offers training on Korean Martial Arts, I have adapted the color scheme of the flag of Korea into the logo.

The design is made versatile for it to be suitable not only for branding purposes but in visual merchandising, physical rooms, uniform patches and many more.