The client specializes in fragrances that smell delicious and were looking to convey and a fun, bold and positive brand message via the identity.

They were interested in blurring the line between food packaging and fragrance packaging as all of their perfumes smell like something delicious that you could eat, whether it’s the tart freshness of lemon candies, the sweet allure of berries, or the comforting warmth of vanilla, the fragrances are designed to make you smile and smell delicious at the same time.