The product is a ready to drink product with 5,5,% Alcohol content that is a line extension tot he classical STROH Inländer Rum products. The packaging is a classic/standard 330ml beverage can.
Description of the product target audience
STROH & Cola is a “standard mixer” that we are now producing in a convenient pack. Primarily male target group between the age of 20-40. The product is used as a refresher and “soft” longdrink. Consumers usually perceive STROH as “high alcohol content”.
Must have: Pantone 1585c as base color. Should somehow reflect elements the Original STROH designs (brand recognition). Orange base color to really "shine" from the retail shelf.
What to avoid
No Go: Any elements that do not comply with responsible drinking... no kids, etc...