For this packaging we would want a 2 side design - one for the inside one for the outside of the box.
For the inside of the box:
- Entire surface to have a wallpaper type of look. The background color can be the same blue used for the logo or image rendering on the cover. This would look like a “pattern wallpaper”.
On the inside flap when opening the box, include the following:
A “stop” icon or any warning type of sign and the following next to it:
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For the outside of the box:
I would want a rendering or sketch or stock photo of an office worker at a desk or standing with the image they are experiencing back pain or fatigue. Below or across from it you can show a separate rendering of the same worker using the back stretcher at the end of the day to lie on the back stretcher and allowing the device to loosen and stretch their tight back. You can include lighter shades of color to imagine being refreshed and relieved of pain.
You can use a stock photo if it helps.
Back side of the packaging:
On this side I would like to include the brand story. So you will have a quite big block of text ending with what looks like a handwritten signature name “Jessica” , Founder of the back stretcher. Also include a space for the picture of the owner next to the signature as well.
Here I would also want to mention the 2 charities we work with
American Chronic Pain Association
American Chiropractic Association
On the background of this I imagined an image with the same person from the front (or rendering) being loose and enjoying a nice walk or jog and having the impression they are free from their back pain. You can use stock photos for this.
Also on one side a place for dimensions and weight, barcode and Made In China. You can use all the other sides for anything that inspires you with the brand, inspirational quotes related to the brand message etc.
I placed the file for our logo with multiple color variations so that you can choose whatever you think works best within the packaging design, so feel free to play with that as well.
Thank you and looking forward to check your designs!