APPAREAL got their new product packaging by running a design contest:
Design packaging for ethical high-tech fashion label
Check out APPAREAL's Product packaging contest…
Description of the product
We sell female clothes made from high-tech performance fabrics Instagram @appareal
Description of the product target audience
A woman on the go. A woman who wants to have it all, career, family, friends, sport, etc.
We produce two types of product and we need to design packaging and brand labels for our products 1. Ready to wear (dresses, shirts, pants, blouses) 2. Outerwear (jackets, coats, parkas, etc.) In total we need the following 1. Hangtag (can be the same for ready to wear and outerwear) 2. Sewn in brand label for ready-to-wear (with no size indication) 3. Sewn in brand label for outerwear (with no size indication) 4. Size label ready-to-wear (just the size needs to be indicated on a small separate label) 5. Size label outerwear (just the size needs to be indicated on a small separate label) 5. Care label outerwear 6. Care label ready to wear 7. Technical Info about fabric for outerwear (we like those attached from our fabric manufacturer but would like to have our own as we do not always use one manufacturer) 8. E-commerce box for ready-to-wear. Dimensions outer 35,5 x 24 x 12,5 cm. For box it needs to have the place where we put the address for delivery. Currently we use this kind of box from Swiss Post and we would like to have our own branded box https://www.postshop.ch/shop/en/stamps-sending/postpac/postpac-eco-2-new-/p/730838 9. E-commerce bio-plastic wrap for ready-to-wear. To fit the dress in the box. We use the following fonts: Lato and Bignoodletitling. You are welcome to use other fonts. I am attaching current packaging designs. We have got a negative feedback on using plastic in our packaging. We would like to make packaging more modern and look more eco -friendly. However we would like to keep white and black part of it because it is our brand equity assets. We were thinking probably we could combine white and black APPAREAL assets with craft paper assets and like this make it look modern and eco-friendly.
E-commerce box for ready-to-wear. Dimensions outer 35,5 x 24 x 12,5 cm. Brand label for dress should be a typical label. Brand Label for outerwear can vary.
Every design category has flexible pricing for all budgets. Product packaging starts at CHF 419.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product packaging.
Designers across the globe delivered design magic.
APPAREAL collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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