Peripal Device ON THE PACKAGE IT SHOULD SAY: Peripal Device - bring patients home
Description of the product
Is a patient aid that helps home dialysis patients to couple themselves to the dialysis system in a more easy and safer way. With this device, more patients can do dialysis in the home and can move out of the hospital. Our vision is to bring patients home.
Description of the product target audience
Dialysis patients - chronically ill, very frail patients aged 60+. Many of them have other existing illnesses like diabetes, chronic heart failure, hypertension. Dialysis is a treatment they need to perform daily, so it is very disruptive to anyones lifestyle. That's why it is even more important to give them the opportunity to do the therapy at home, where they have a cozy environment they are used to and where they feel sheltered.
please do stick to the Blue or aquamarine / green colors and please take a look at the "mood board" attached - this is the look and feel we want. pls also refer to the pictures we have attached that we really like (do not take these pics, but do stick to the "look and feel"
the design needs to embrace our vision "bring patients home"
We want to give it a "home touch" that differs clearly from other products that one would typically see in a hospital or pharmacy. Not technocratic, but cozy. not cold, but warm. not remembering them of a disease, but of shelter, of home, of being together with family and other people, having a good laugh.
Pls note: 60% of all dialysis patients are male. The design should be used globally, so pls go for international / multiethnic designs.
ON THE BOX: it should say: Peripal System - bring patients home
LABELS: medtech devices will legally require labels, these will be provided in the finalist round so it can be integrated into the design. They are normally about 4x6cm, not more.
What to avoid
Leave the Logo and the "peripal" in blue - this is our logo as it is protected and we will not change. We have attached in addition the Logo plus writing, that is also set.
Do not design a product for a doctor or a product that would typically be found in a hospital. Also, do not design a smooth, minimalistic, modern home as it can be found in award-winning architectural and interior design books. Please refer also to the "mood Board" that shows what we are looking for.
yes, please develop the design for the "device box sleeve" attached.
MOOD BOARD - that is the look and feel we would like