Aurisonics ASG series In-Ear-Headphones.
ASG-1PLUS (2 variants)
ASG-2.5 (2 variants)
Product pricing: US$350 - $799 (mid to high-end pricing).
A. Sleeve/Cover/Flap with window to show at least one side of the In-ear-headphones.
B. Inner box
C. Custom foam insert for inner box; needs to accommodate the following items (please refer to attached picture "Components.jpg").
1. Hardshell case (112mm x 75mm x 37mm)
2. In-ear-headphones with cable attached (25mm x 18mm x 20mm)
3. EDITED SIZE OF TIPS - 4 pairs of tips (Diameter: 15mm / Depth: 10mm)
4. Cleaning tool (65mm x 6mm x 6mm)
D. Master case - 6 units per case. (Substrate: Corrugated cardboard).
Reason for brief:
To develop an elegant and simple retail packaging around key components of the product.
Packaging will house a hardshell case and display earphones.
Previously packaging was just a sleeve wrapped around the hardshell case.
Now that we are moving forward with bigger distributors, we want to improve the retail presentation of our products to give them a more polished presentation.
Primary target market:
Professional users, high-end consumers.
Mostly male, age 21-45.
Unique selling proposition:
Aurisonics in-ear-headphones are extremely comfortable, durable and they sound insane... and all made in USA. They are the size of earbuds but sound like full sized headphones.
Must be simple enough to be produced and be delivered by 1st week of June.
Ideal scenario is for us to be able to produce the packaging in-house by cutting substrate with a laser cutting machine and customising to product with use of pad printer and stickers/labels.
Packaging will be used for retail display - needs to have a modest footprint for easy merchandising but still be eye-catching and come across as high-quality/high-end.
Structural packaging needs to be as generic as possible for use across the 5 variants.
Packaging can be customised in-house by way of pad printing and/or use of stickers/labels.
Packaging must be able to display the In-Ear-Headphones visibly.
Some adjectives to describe our brand/company:
Fun, straight-forward, professional, down-to-earth, candid, no-holds-barred.