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marjorie.dabri9 got their new product label by running a design contest:
by ADD778Premium design label - Rosé de Provence - Château Cavalier
Check out marjorie.dabri9's Product label contest…
The Brief
Industry
Food & Drink
Color inspiration
Company name
Château Cavalier
Existing website
www.chateau-cavalier.com
The Brief
Product name
Esprit de Cavalier (without Château) - Côtes de Provence
Description of the product
OBJECTIVE: create the design of the label for the next Premium vintage from Château Cavalier = Esprit de Cavalier (no château Cavalier on the label) STYLES: an elegant, desirable design that makes you want to touch the label. The packaging must evoke France, Provence and romanticism, angels, nature... but in a sober and elegant way. KEY WORDS: elegant, authentic, romantic, mysterious, flamboyant. MENTIONS on the label: Esprit de Cavalier / Côtes de Provence / Notre Dame des Anges / Vintage 2024. VISION of the brand = to become a major brand ambassador for estate rosés, and the Côtes de Provence Notre Dame des Anges appellation by promoting a unique, historic and “blessed by the gods” terroir. MISSION of the brand = Produce high quality rosés, revealing the full potential of the terroir and in different styles, using modern winemaking techniques, and respecting the local ecosystem. COMPETITORS: Whispering Angels, Minuty, Miraval, Ott, Château de Berne.
Description of the product target audience
International buyers aged 30-50, ON trade customers.
The Brief
Style attributes
The Brief
Design needs
See competitors and inspirations documents. Elegance, Romance, France, Provence. Capsule color may vary from red. screen printing possible or transparent label possible or q quality paper permitting a thick textured paper allowing relief shaping. The consumer front of this label should think = its a high quality rosé of Provence, with concentration of aromas, and with elegance and a touch of poesy.
What to avoid
Horses. Château Cavalier takes its name from the eponymous stream which crosses it but there are no horses on the estate.
Package dimensions
Maximum label dimensions = 90mmx115mm Minimum label dimensions = 65mmx75mm Screen printing possible or transparent label.
The Brief
Gold package
Every design category has flexible pricing for all budgets. Product label starts at CHF 279.
File deliverables
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
design entries
You’ll get loads of concepts from experienced designers around the globe.
designers
Work with talented, professional Product label designers to turn your ideas into reality.
winner
Select your favorite custom Product label (Or two! Or three!). And the design is all yours.
marjorie.dabri9 collaborated with designers to refine their ideas
Rate designs
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
Give feedback
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Client review
Great communication, very efficient and quick in making the changes. It was a pleasure working with you.
guill1234Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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