How Thomas from Treemony started their product label journey
Who are you known as?
What industry do you think your business is most related to?
Tell us a bit about who you are and the people you reach
The product is a vegan protein powder with potato protein and rice protein. Potato protein is usually not used in vegan protein powders since it’s very expensive but it does have an outstanding high biological value. It’s a very natural product with real fruit powder for the flavor. Our company is called “treemony” and with our products we focus on providing health benefits from the power of nature. The company name itself is a word composition of “tree” as a symbol for nature and "harmony". Nevertheless the name "treemony" should not a major part of the design since our upcoming vegan line of products will run under the name “Vee Life”. Therefore “Vee Life” is the name this should be in the focus besides the product name “Vegan Protein”.
The target group: people who do eat mindfully and moreover practice an active, healthy and sportive lifestyle. They try to avoid food that is way too processed and mostly eat a plant-based diet. They give great importance to the quality of the food that they consume so they design should represent that.
What inspires you and how do you envision the design for your business?
What’s most important to us is that the design itself should have an organic feel to it. It’s vegan, so connections to nature in the design are a good idea to start with. Even cute animal or plant characters are possible to deliver the message that vegan “respects and saves lives”. Overall please feel free to come up with your own creative ideas - we're pretty open to any suggestions.
Measures of the label will be: 120 x 305 mm (12 x 30.5 cm)
Below the field “L.-Nr. / Mindestens haltbar bis Ende:“ there has to be some free space to print the „best before“ date. This space measures 2cm in length and 1cm in height
Attached you will find the barcode that we ask you to use for the design, a picture of the container the powder comes in and the text that we ask you to include. Moreover we attached some icons we find good looking (yet we DO NOT own the rights to those icons please consider that!).