How jonathan.teichroew started their product label journey
clean, creative use of plant and text
Fun feel without loosing creative retro look
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Lijiang Berry Co.
Dr. Jonathan's Lijiang Blackberries and Strawberries
Description of the product
Fresh berries packaged for retail consumption. We will use the same design for both blackberries and strawberries, switching out text depending on which berry we are packaging.
Description of the product target audience
These berries are sold in supermarkets across Asia. Our typical consumers are health-conscious, middle and upper-income women and women with children.
We need a label for the front of a berry clamshell package. We would like the label not to dominate the front, as we would like the quality of the berries clearly visible. We can use a transparent label, so the design is not restricted to a small space.
We would like something perhaps a little retro/artisan, (maybe fun?). Color choice is flexible; however, the colors should work well with the strawberries and blackberries in the package.
Our small, family-run farm is located in the foothills of the Himalayan mountains; an area famous for crystal clear water, clean air, and pristine views. Our fruit is 100% natural and grown in an eco-friendly manner.
Product name (i.e. "Dr. Jonathan's Lijiang Blackberries") should be in English.
The required subtext (in Chinese, approximately size 14 font) for location and weight, can be placed anywhere on the label (and final text confirmed later):
What to avoid
We don't want cartoon characters
The front lid of the berry boxes are 10cm x 10cm (3.9inches)