A two-sided 5"x7" with bleeds to meet PsPrint's bleed/safety zone postcard standards http://www.psprint.com/postcards, horizontal oriented, postcard focusing on appeal towards golfers and golf retail stores in the golf market. The front of the postcard must meet USPS mailing standards (http://www.expresscopy.com/postcard). There must be room for the "sent from" and "send to" sections to be filled in.
The front of the postcard should display our logo (Image 1.jpg), a picture of our new product, the far infrared ski socks (Image 2.jpg), information on the product as shown in (postcard front.jpg) but trimmed down with less info so it's easier to read yet still informative. The front should also pop a bit more and grab people's attention. We would like some sort of skiing or winter sports photo to pull it all together. Colors for the front should mainly be in congruency with the company colors of Blue(RGB 1c75bc)/White based around the company logo.
The back of the postcard should display all of our compression products (Image 3.jpg, Image 4.jpg, Image 5.jpg, Image 6.jpg, and Image 7.jpg). These should be presented in an attractive format, perhaps in a similar format to the example in "back of postcard.jpg". We would also like information on the back to educate the market, but not as much as the example. We would like bullet points of the key benefits of the products to be of higher importance. We would like to emphasize the importance of compression for "muscle and joint stability during skiing".
The entire postcard should follow a similar theme that can exhibit ingenuity and be colorful and a pleasure to the eyes, while still keeping it within the realms of simple, clean, and concise because of the market being targeted.