We're looking for a postcard design that promotes a software application that stops students from cheating during online tests. The audience is K-12 (secondary school) teachers and administrators. We're looking for something bright and appealing, while still professional, and not looking too young (this isn't for elementary schools - it's for high schools). The postcard should feature a photo of students sitting at computers looking like they're taking an online test, with a tagline on the front. The back will include a tagline, the product name and several bullets, and also a call-out for a second software product which we offer along with the primary product.
Please see below for specs and detailed content. It's also on the attached Word doc. Please ask any questions you think will be helpful!
PRODUCT NAMES FONT: Museo Sans 500 or 700
Designs should use CYMK, not Pantone. If blue, orange, or green are used, our preferred color palette is:
Orange: C 0 | M 46 | Y 100 | K 0
Blue: C 73 | M 38 | Y 0 | K 0
Green: C 33 | M 7 | Y 99 | K 0
Gray (no particular shade preferred)
Ok to use other colors, but when using blue/green/orange, use these shades. They do not need to all be used together - just providing for reference. Designs should use one or two colors along with white/gray/black.
*****CONTENT -- FRONT*****
[HEADER] Do Your Students Cheat During Online Tests?
Alternate: Prevent Cheating During Online Tests
[Selected photo should be a main focal point or background of the postcard front and should take up most or all of the space]
[PRODUCT NAME] LockDown Browser [if proper case is used, the D in LockDown must be capitalized]
[Use either sub-head A or sub-head B (under/near product name)]
[SUB-HEAD A ]
Used by 1,000 institutions to prevent cheating during online tests
Free 2 Month Pilot
[IMAGE: We want a striking image with compelling visual appeal, warm or bright colors, and multiple students in a computer lab or classroom setting. Students should appear to be 12-18 years old, and should appear as though they’re taking a test on a computer - pretty serious, not laughing or smiling, not using facebook or taking selfies. No books, papers or phones in the shot, and no teachers helping them.
*****CONTENT - BACK*****
[HEADER] Prevent cheating during online tests
LockDown Browser is a custom browser that locks down the testing environment within the learning management system. It increases instructor confidence in online testing, and is used with over 50 million exam sessions annually.
· Prevents access to other applications or websites during an online test
· Students cannot copy, print or take screen captures
· Students are locked into the test until it is submitted for grading
· Works with iPad, Mac, Windows, and managed Chromebook devices
[CALL OUT -- making it clear that StudyMate Campus is now bundled with LockDown Browser] Now bundled for K-12 schools
StudyMate Campus is the fun, easy way for teachers and students to create flash cards and learning games
Get both for one low price
[TOP RIGHT - Return address]
Respondus [use small Respondus logo here – this is the only place you’ll use the Respondus logo]
PO Box 3247
[TOP FAR RIGHT CORNER - Leave blank space for USPS postage indicia, which is approximately 1" x 1". Our printer will print this on. This can be on a white area, or on a solid color.]
[BENEATH ADDRESS AND POSTAGE INDICIA]
SEAMLESS INTEGRATION WITH [use five partner logos located at https://db.tt/gI58ByrjTy – each logo should be no larger than 1.5” wide; enclose in a box or frame]
[NOTES: There must be a 2" high x 4" wide area at the bottom right of the postcard back, blank white space for the recipient's mailing address, which our printer will print on. If desired, there can be a bar across the bottom of the card with design or content on it, up to 3/4" up from the bottom. But then the 2" x 4" white area would begin above that.]