German consolidation, distribution & export centre – online marketing campaign
We develop an A4 format leaflet (one or 2 sided) with a slogan in English and a “guerrilla marketing” approach, so the persons will be attracted due to curiosity. At a later stage (in a separate job) we will produce several internet banners that will be published already on segmented pages, so that it is assured the crowd is the right audience, i.e. supply chain managers, logistics executives.
Back to the leaflet though, thus the actual job: The leaflet shall be in “guerrilla style”, i.e. attracting, non-conventional so surely no warehouses, airplanes or other boring classic logistics things will be shown.
We’re even considering to upload the sales leaflet to eBay, etc. “Consolidation, distribution & export centre to sell/hire”….
B2B – supply chain managers, top operational management (3 banners)
B2C – e-commerce shop owners or top operations (1-2 banners)
Sales leaflet details:
The primary idea is to have a 1 A4 leaflet (online but also printable) in the style of a car advertisement, i.e. no need for a car advertisement, but the pattern shall be: eye-catching picture (not warehouses/logistics stuff), 1-2 larger slogans and then the smaller print with all the details, address details and information of where to find more information. When advertising a car, usually the pic refers to a desire, i.e. drive fast, be free, be cool, etc. – followed by technical details or price details, i.e. leasing per month of … price of including this and this equipment. This is the idea – we want our service centre generating a desire and then provide more information in the small prints.
Another alternative is a double-sided A4 leaflets with 1 page being the “problem” with a pic and the issue and the other side the “solution” with the pic/desire – and the banners will either lead to both or just to the solution.
Emotions to be created:
Massive savings, happy receivers, easy exports, hassle-free work, focusing on making money rather than on trouble, less administrative work, take vacation instead dealing with challenging distribution, avoid burdensome negotiations with forwarders, etc. in other words, be happy(ier) and leave us the hard logistics distribution work….
And if you could go on a holiday – instead of bothering about instead of thinking of Brexit & distribution challenges? (B2B)
Why would you bother about how/where your products are shipped – if you could count your increasing turnover instead? (B2C)
Imagine what you could buy for 250,000 ……($,£,€ - pick and fill out your currency), rather than spending them on shipping? (B2B or B2C)
Flying off to the sandy beaches of Sao Paolo or Bahamas – or trying to organise your distribution in Europe and abroad? (both B2B, B2C, may be a guy in shorts at the beach)
Or whatever provoking slogans you have – your proposals are very welcome….
And here the “facts” for the leaflet (like in case of a car, PS, speed 0-100 km/h, price, etc.):
- Full department at disposal, current capacity of 10,000 consolidations per annum – within the EU or to all world-wide export countries
- AEO certified, see slide 12 on example presentation (presentation Advance Distribution Solutions)
- € 60 Mio product value consolidated and shipped in 2017
- Worry-free shipping to all world-wide countries including those on sanctions lists
- Full supplier product co-ordination and goods’ flow management, multi-lingual, 100% water-proof correct
- Top motivated and highly qualified professionals
- More to be used potentially on the enclosed presentation “Advance Distribution Solutions”
- And whatever crazy things you may have in mind….
Examples & references:
Enclosed 4 examples and a presentation “Advance Distribution Solutions” for the explanation what we actually do. On this linke you will find a video that will help you understand the service - however the flyer shall not be in a similar design - this is really just to understand what we do (and want market/sell): https://vimeo.com/258582276/238411e2bb