Johannes_ got their new merchandise by running a design contest:
An innovative speed reading tool needs your design expertise
Check out Johannes_'s Merchandise contest…
Our company is preparing to launch an innovative speed reading tool which enables readers to increase their reading speed and text comprehension with a steep learning curve. It's a ruler-like device which supports your reading by keeping your eyes focused. You simply put it on the text line you're currently reading and slowly move it down every line as you continue reading. Target Group Our main target group is the "urban performer": Hard working people from the upper (middle) class who have lots of things to do and never enough time . So time is worth a lot to them. As they usually have to read a lot for their work, our tool would help them save lots of time. They are around 30-40 years old, men & women. - Therefore, the design of our tool has to express: speed, coolness, efficiency, business, dynamics. - It should not be: playful, funny, childish, nerdy - If someone would observe one of our customers using the device he should be thinking: "Oh this looks interesting, what kind of exciting new technology device is this?". - He should not be thinking "Oh, this guy uses a ruler for reading, he probably has kind of a dyslexia.".
What's your vision?
The speed reading ruler has the following characteristics: - dimensions: 144 x 65 x 1,2 mm - made out of PP (an elastic synthetic). Your design will be printed on that material via digital print or silkscreen. - coloured blocks in different lengths on the edges (see attachments). They enable readers to focus their eyes on a certain area of the text they read. The lengths of the blocks are fixed and they need to be in a contrast color to the background so as to increase visibility. The form, texture and thickness of the blocks though is not set, you can get creative on that. - lengths of the above-mentioned blocks: 8,5cm, 6cm, 3,8cm, 2,4cm - The background needs to be somewhat transparent so as to be able to see text that lies beneath the device. You don't need to be able to read it, you just have to know that there is another line coming while reading. The material is opaque anyways. So you can work with semitransparent colours, but plain colours could not be accepted. - The text "speedreadingruler.com" should be printed somewhere - We do not have a Corporate Identity whatsoever yet because we decided to design the product first. So you are completely free in choosing your colours and fonts having in mind that we will build upon what you provide for our CI. Attachments - "Draft speedreadingruler": How the blocks are arranged on the device. Note that the device itself has not the right dimensions in this case. The blocks do. - "how to use it": an example sketch to show how the device will be used
Every design category has flexible pricing for all budgets. Merchandise starts at CHF 209.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their merchandise.
Designers across the globe delivered design magic.
Johannes_ collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Jareer is just an unbelievable person. Excellent to work with. Not only fast but meticulous to perfection. Thank you very much for your constant support and help.
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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