Our company is preparing to launch an innovative speed reading tool which enables readers to increase their reading speed and text comprehension with a steep learning curve.
It's a ruler-like device which supports your reading by keeping your eyes focused. You simply put it on the text line you're currently reading and slowly move it down every line as you continue reading.
Our main target group is the "urban performer": Hard working people from the upper (middle) class who have lots of things to do and never enough time . So time is worth a lot to them. As they usually have to read a lot for their work, our tool would help them save lots of time. They are around 30-40 years old, men & women.
- Therefore, the design of our tool has to express: speed, coolness, efficiency, business, dynamics.
- It should not be: playful, funny, childish, nerdy
- If someone would observe one of our customers using the device he should be thinking: "Oh this looks interesting, what kind of exciting new technology device is this?".
- He should not be thinking "Oh, this guy uses a ruler for reading, he probably has kind of a dyslexia.".