yke 4 got their new logo & hosted website by running a design contest:
Create identity for utility metering app startup
Check out yke 4's Logo & hosted website contest…
We develop an App that allows you to scan the electricity, gas and water meters using the camera of your smartphone. We'll use computer vision (machine learning) algorithms to detect the meter counts. Our clients will be energy companies (b2b) that can integrate this feature into their own apps (if they have one, otherwise we can provide this). We also have a free version for consumers. About the name in the logo: we've bought the domain name utility.vision, so it might communicate that's the website. I leave it up to you if that is something to hint to from inside the logo or not.
Other color requirements
It is up to you as a designers. It might be nice to use colors that we see in energy, water and gas meters.
We're a startup participating in an accelerator program. We're into machine learning software (neural networks). So we're trying to communicate our solution for the utility companies is really smart and high tech. We'd like the logo to be communicating the possibilities of our app product. UPDATE: In our creative design the technological aspects of our product weighs heaviest. In the end we are a technological company. We can purchase some stock photo's that might be of use (I added some ideas below), but I'm sure a great designer knows his/her way around and can get nicer ones (we're not super satisfied with what we could find ourselves). http://www.istockphoto.com/nl/photo/gas-meter-gm181195607-27126326?st=9792cb5 http://www.istockphoto.com/nl/photo/domestic-power-meter-gm534829437-56908214?st=927881f http://www.istockphoto.com/nl/photo/kwh-dial-runing-power-measurement-machine-close-up-gm481002827-37014798?st=cf1c59f
We like blue (communicates well in b2b) or think green is smart to do (because of you're watching your energy usage which is good for the environment), but perhaps that's a bit too safe for a startup like ours, so we're delegating the color choices to you!
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their logo & hosted website.
Designers across the globe delivered design magic.
yke 4 collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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