This is our current logo, I like it but it was just a stock image that I added my company name to.
I want to incorporate the basic elements of the compass and maple leaf into the new logo, the phrase "the true north strong and free" is part of the Canadian national anthem and triggers patriotic feelings from lots of Canadians. Because of this, the red maple leaf needs to be a big focus of the logo. I like the compass as well but it can be more of a faded background layer or something of the sort.
I want a bad ass logo that will look good on clothing and other branded items. I have included some other designs I like to give you a sense of my style. I like the motorcycle gang, tattoos, jack daniels, bad ass attitude of these styles. I want you to use the red on that T-shirt for the maple leaf.
I would also like to include some line art of a cutting torch and an electrode holder, however, I don't want them to be a focus of the logo. just a little-added detail that other welders will appreciate.
I know the pictures I included have a lot of skulls, I'll leave it up to the designer if they want to include them or not. But feel free to go either way.
I would also like the logo to be more or less circular in nature.
I really want this logo to be something people will want to wear, so cool factor is Important above all.
If you do good work for me there will be a lot of opportunities for future work. Business cards, stickers, clothing, the website will all need to be redone with new logo and branding.
Let's see what you guys have!