Fitwow is a real life goal driven fitness site, these goals are personal and very reachable, I don't know how but if logo and overall redesign can suggest that it would be probably great.
Please pay particular attention to new fitwow homepage design mockup attached, we intend to keep the logo in the global header, so it should fit in the top left corner of the site, almost exactly like vayable.com logo and global header.
I like vayable.com's overall design style, their logo a lot. U can also refer to current fitwow logo, but the new design should not be too bright or too colorful. I also like hipmunk.com, which inspired our new fitwow home page as I will show u as well.
We also have a roughly designed fitwow mascot called skinnypanda, skinny panda will be at many differences on the site to "greet" users, such as home page, just like hipmunk.com; This contest does not require you to make any changes to this skinnypanda image.
Since it will be a beta launch, we also need logo with beta in it, and it should be removed easily from logo in the future without impacting the look/feel of the logo
And of course, we are an active living, fitness, health oriented site, the logo should somewhat reflect that, but don't have to be anything like our current logo, which is too suggestive.