men_owo did a great job, turned in a lot of ideas and delivered on time.
How secondhalfstrategies started their logo design journey
Who are you known as?
Second Half Strategies
What’s your company slogan?
Solutions to Power Your Second Half of Life
Tell us a bit about who you are and the people you reach
Target audience is Baby Boomers, primarily women. *Boomers are sensitive to the "senior" label. So I want something that makes them feel young and empowers them. Our product is educational events and financial products to help people plan for the "second half of life."
What industry do you think your business is most related to?
Accounting & Financial
What colors do you want to see in your design?
Other color requirements
I'd like to explore the following colors:
Let designers make suggestions:
Oranges: Creativity, adventure and happiness.
Pinks: Intimacy, love, calm and nurture.
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
I have thought a theme to throw out: Nostalgic: a look that reminds boomers of their youth (Decades of 50s or 60s), but that has a modern twist that looks empowering and energizing. That's why you'll see I've suggested orange or pink as a color theme. But if you have an amazing idea, I'd look at that too.