Look and Feel
In designing the Vinteum corporate identity, the following attributes should be considered so that they are represented in the final design: • Technology-based feel • Should connote trust over “smart” • Lasting • A classic technology company • Established, not trendy The logo should also incorporate an icon, as well as accommodate for the use of a tagline.
Logo Type and Icon
The logo type should be able to stand on its own, as well as work in conjunction with the corresponding icon. Whenever possible, a descriptive tagline will also be used.
The logo icon should also be able to stand on its own and be identifiable with the brand. It must also work in conjunction with the logo type and descriptive tagline.
We are interested in seeing designs similar to the logos posted below. Group Software is the parent company with the logos on the right being the individual products. They incorporate a "power" button into the G and replicate the two color design throughout the product logos.
Create a coherent system that meets the specific needs of each brand, and a hierarchy organizing the different levels of perception of the system: creating an identity for the company, products and byproducts.
Develop a structure that enhances the parent brand to use it as the creation of its derivatives
Check personality and strength to the entire system and enable agility in building new brands