We are a sales retailer of motorhomes, caravans and recreational vehicles. Our target market are private consumers aged primarily from 54 years of age and above. They are semi-retired to retired and value good service, reliability and trustworthiness.
Our products have everything to do with leisure time and adventure. Most of our customer are either married and retired and enjoy the freedom that a motorhome provides for them. The other consumer segment is families that will use their camper for vacations.
It is a very positive product with a high value both in terms of cost and the adventures people can have while exploring new areas of Europe (new roads, new beaches, new camping areas, new cities, small forests and lakes). Freedom! Freedom to drive, live and discover.
I have another company that uses a Canadian leaf as the graphic profile and, given that this company is a sister company, it may be an option to use a leaf in ... someway as a symbol of nature.