We are an innovative technology company providing fraud prevention solutions, we use a combination of device intelligence, behavioral analytics, and machine learning to detect and prevent online fraud. We focus heavily on behavioral analytics and machine learning, working to predict good vs bad users based on how they behave and other signals we can see about them through their device and data they supply.
We are a business to business SaaS provider.
- C-Level decision makers at medium sized businesses (CFO – CEO if on smaller side)
- Director of Fraud (usually reports to Chief Financial Officer)
Sectors: Retail/Ecommerce, Airline & Travel, Banking (Financial Institutes)
Likely traits of target audience: analytical, economically conservative, business-minded, focused on numbers, cutting costs, etc.
Secondary target: CMO/mid-marketing person (Precognitive could be evaluated by marketing departments of companies (not agencies)