How george.lynch started their logo design journey
Who are you known as?
Three treatments: same font and "map/proximity" icon -- Company is Solutionz, B2B portal is TripProximity and B2C landing page is The Hotels Nearby
What’s your company slogan?
Tell us a bit about who you are and the people you reach
For businesses and venues serving people who need to stay overnight nearby, Solutionz provides the TripProximity tool that easily integrate in websites. Unlike other online travel sites, our tool uniquely serve the 2/3 of all trips that are catalyzed/caused by life events.
These trips aren’t your week-long vacations or managed business travel, but are trips driven by an invitation to a wedding, an email that the baby has arrived, a registration to a talk or training, a win in a sports tournament, or the middle-of-the-night call of a family member’s medical emergency or death.
For the businesses and venues that bring together online information for these life events, our trip tool on these sites saves time for travelers:
1) in securing a hotel in close proximity
2) while on the ground at the destination because they are staying nearby their “reason” for the trip.
When life’s events call for an overnight stay, proximity matters.
What industry do you think your business is most related to?
What colors do you want to see in your design?
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
We are interested in looking at single black and white design only. We are integrated into other people's websites so need to be neutral enough to customize to their GUI and brand design. But want a distinctive look that conveys "proximity matters". We are focused on a word mark that leverages a pinpoint to convey that. Here are some icons that speak to us. Have thought using the O part of icon as O in each of the three words could create a "family look and feel" Rarely would a single client see them all. Solutionz is investor focused. TripProximity is enterprise B2B clients. And The Hotels Nearby is a logo that consumer sees with a range of surnames: The Hotels Nearby Stadiums, The Hotels Nearby Funeral Homes, The Hotels Nearby Wedding Venues, The Hotels Nearby Hospitals, The Hotels Nearby Nursing Homes, The Hotels Nearby Concert Halls, etc