AC_SGM got their new logo design by running a design contest:
A tool for smart governance needs some smart art for a logo
Check out AC_SGM's Logo design contest…
** Quick update Do not make it too colorful. The logo needs ot look serious, reputable and reliable in the end. Make it loook positive but serious, maybe by using different blue and anthracite tones. We are still looking for the "smart" idea, so far. ** Completely revised briefing, 9.10.2017 9:40pm (German time) Thank you all for now 1.000 drafts after just 24 hours. This is way more than I expected to be submitted. Thus, I cannot give feedback on every approach. Also, I will continue to reject drafts and designers that clearly did not deal with the briefing. ** The following rules do apply to get considered: - Please, take your time and carefully check the briefing, thank you. We will not choose a winner before using the maximum period of time that 99designs has planned for this project. - Give us some brief explanation about what you had in mind designing the draft (do not simply copy the keywords from the briefing). What came to your mind to establish the "brand" Smart Governance Manager? - Try to integrate the letters SGM (preferred, not mandatory) into the logo. - Try to integrate a symbol/icon that is eye-catching/ powerful/ smart to be included in the logo. - Do not be too abstract; the symbol/ icon you use in the logo still needs some meaning the viewer can comprehend in a fast manner. - We prefer polygonal approaches/looks. - Please, no more brains, lightbulbs and no cubes consisting of letters ;-). - Please do not call me "Sir" all the time :-). ** What is SGM about? Smart Governance Manager is an app that enables companies (from small to listed large ones) to reach a level of compliance that they couldn't before with less effort. SGM (abbrv.) learns from decisions of its users. It is smart and quite self-learning. Of course, this is a major advantage against over competitors. Further, SGM empowers companies to reach compliance in different aspects: IT compliance, tax compliance as well as other compliance parts. ** Target customer The target customer is always situated in management of a company; no individual is interested in SGM. Neither size nor industry of the company does matter ** Who is behind SGM? We, the company behind SGM, are a Germany based start-up full of professionals (certified public accountants, lawyers, IT-security professionals and more). ** Some keywords that might help you to better illustrate what SGM is about smart, compliance, connections/links --> synergies, IT, governance, management, suite, integration, easy access, deep learning, app, security. ** What might be next if you come to the final round? The app logo is simply the beginning for more: - Logo for company - Business cards - Letters - Flyers/ Marketing material and so on.
Other color requirements
Feel free to use the three color codes we selected above.
It would be a big plus if there would be a logo that could be used in two ways: - as a long version and - as a short version. That means: The logo will be displayed inside the app on top of the sidebar navigation. When you collapse the sidebar you only see some abstract logo; when you expand it again the might also the letters/text name ;-). Other designs that I find attractive: - https://99designs.de/profiles/artsigma/designs/993069 - https://99designs.de/profiles/artsigma/designs/993197 - https://99designs.de/profiles/amio/designs/990132 - https://99designs.de/profiles/laura01/designs/993565 - https://99designs.de/profiles/ludibes/designs/43321
€1,300 Custom package
Every design category has flexible pricing for all budgets. Logo design starts at CHF 309.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their logo design.
Designers across the globe delivered design magic.
AC_SGM collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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