What business will you be in? What will you do?
Swyft is an applications development company that focuses on the university transportation analytics and programmatic development. The business lies within a relatively new market, as many of these late night ride programs are new additions to campus life within the university space. SafeRide is a free service that transports students, faculty, and staff to their residence or vehicle within a certain mile radius of campus. Riders may use this service once per evening and must present valid university ID. The program is also utilized within the public sector as well, aiding those who are inebriated to avoid DUI incidents. Swyft’s efforts focus on the creation and betterment of programmatic transportation applications to aid universities in data tracking and automation. By effectively connecting the student with the ride services available, Swyft hopes to minimize drunk driving, campus crime alerts, and student isolation (for those who live off-campus but utilize the service to enjoy campus life).
Mission Statement: The mission of Swyft is to better optimize, provide, and economize with transportation analytics and applications. We strive to better university transportation programs by enabling universities to access convenient data tracking, visualize correlative ridership data, and monitor programmatic activity as to optimize budgeting, route scheduling, and further realize campus safety and inclusion.
Company Goals and Objectives: Swyft yearns to standardize the night ride service and programmatic approach for all universities within the United States. By creating an application standard to manage transportation services and effectively connect respective student bodies to available and affordable ride services hosted by their university (particularly late night services), Swyft can help optimize user-wait time after making a ride request, help map out student user activity to identify pique hours of usage, and better campus police surveillance routes to reduce campus crime and keep students safe. Our company yearns to perfect night ride service analytics and effectively better night ride service programs across the country. By beta testing at well-established universities, building consumer credibility, and expanding our user base, Swyft desires to dominate the developing, university night ride market. Swyft soon aspires to become a revenue net-positive company that, eventually, takes on international university transportation programs.
Business Philosophy: What is important to you in business?
Our business stresses the continual development and betterment of our applications to best serve our consumer base, provide immediate access to programmatic data, and monitor nightly student activity to help make each university a safer space. We stress personal accountability, consumer contentedness, and increases efficiency.
Target Audience: Universities and Government Transportation Organizations