It was a wonderful experience to work with krisna ratih! It was very difficult to chose my favouritedesign, because all of them were very good 😊
How helstroud started their logo design journey
Who are you known as?
Tell us a bit about who you are and the people you reach
My website provides advice on developing mental and emotional resilience to endurance athletes - giving tips on how to be mentally prepared for events like ultramarathons, extreme triathlons, adventure races etc. The target audience is people who take part in ultramarathon-type races. These people tend to be adventurous, curious, extremely physically fit, ambitious, and highly motivated by big, interesting physical and mental challenges. They're often a bit macho but not insanely so (so no pictures of spartan warriors or anything like that please!). And there is a good spread of both women and men who take part in ultras so I don't want this to be skewed towards just a male audience. I really like the feel of the Brewdog logo included in the references.
What industry do you think your business is most related to?
What colors do you want to see in your design?
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
The wolf logo is good, not so fond of the font
I like the typeface of Buttons to Bruisers
I like the V logo, it looks dynamic and simple.
I like that this is quite rough-looking, like it's been scratched or slashed. Something like this could work really well.
I'm looking eventually to have tshirts made with the logo on the front, and think it would be best as white on black or red on black (though I like turquoisey/bright blue colours too so would be interested to see if this works). I'm very open to inclusion of something like a skull with gears in (see references above). I really, really hate the super-macho spartan warrior thing though so please nothing like this! The site includes the word 'grit' meaning resilience or pluck, but it might be interesting to include some grittiness in the logo - like flecks of grit coming off the letters? Also I don't know if this would look best as all capital letters, so very happy to see either Ultragrit with just the U capitalised or ULTRAGRIT with all letters in caps, whichever you find looks better. A bold, modern font like the Brewdog logo included here - I like this logo a lot.