STI Conveyor Systems designs and manufactures belt conveyor systems for vehicle transfer. Currently, the majority of our business is in the carwash industry. We are introducing a cutting edge, market changing product into an industry that has not been shaken up for decades. Our product is highly engineered and precisely designed to be the longest lasting, highest quality, toughest belt conveyor available on the market.
Our product is highly innovative and has many patented design features that make it the longest lasting belt conveyor available on the market. Every system is custom designed and spec’d for each project using the latest in 3D design tools and manufacturing technology.
Because our product is shaking up the industry our current target audience is mainly smart investors and future thinkers. We are in the process of breaking into the market and so we need an instantly recognizable logo that will give us strong brand recognition.
In our marketing and sales department, one company that we regularly look to for example is Tesla, the simplicity of their message and brand is what we are striving to achieve. Specifically we appreciate the Tesla branding, how the logotype and logomark can be used independently or together and be instantly recognizable, and the fact that the shape of the Tesla logomark represents the cross section of an electric motor. Our brand should reflect that we are a modern, cutting edge company, precisely engineering and designing every facet of the systems that we produce. We like symmetry in branding, it appeals to our inner engineer.
We would like to have the ability to display our branding several different ways:
1. Logomark and Logotype
2. Logomark alone
3. Logotype (STI Conveyor) alone
4. Logotype (STI) alone
Note: We do not want our branding to include any carwash equipment or references to a carwash because in the future we may be more involved in other industries and so our logo has to be universal, not just appropriate for the carwash industry.
1. Branding must be predominantly blue in colour.
2. No specific references to carwash or car washing may be included in the branding.