Very original design which was totally on brief. Friendly communication. Adapted as requested. Gave me tons of different formats and variations. Very good service. Highly recommended.
- oka henanda
The design captured the elements of kiteboarding. Exactly what I was looking for.
- Shaun Turner
How kraats started their logo design journey
Who are you known as?
What’s your company slogan?
"Creativiteit Expert" or "Expert in Creativiteit"
Tell us a bit about who you are and the people you reach
I am a (Flemish, Dutch speaking) motivational spreaker, facilitator, trainer and coach on the topic of creativity in business. My audience: entrepreneurs, middle and higher management in education, public services, SME's and multinationals. What I focus on is how to turn counterproductive thinking, habits, processes and inhibitions into creative breakthrough ideas and actions.
What industry do you think your business is most related to?
Business & Consulting
What colors do you want to see in your design?
Other color requirements
I have a thing for ocher, but don't let that hinder you.
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
This logo intrigues the viewer. It tells a story, it contradicts and compliments at the same time. I love this kind of intelligence.
I love how the combo of a paint brush and a razor form a powerful message.
1) My trade mark style: tongue in cheek and very practical/immediately applicable.
Humor is my spoonful of sugar that makes the medicine (a hard to swallow truth, a sorely needed mindset switch...) go down. It's where self-deprecating humor (on the part of both my public and myself) meets valuable and paradigm shifting substance during an immersive experience rather than a talking-head-lecture.
2) The logo / style is intended for a redesigned version of http://www.karlraats.com, the website that communicates my personal brand, commercial offer and event related content. This website eventually will be joined by a sibling at http://www.creativiteit.expert. This will become a platform and knowledge base on creativity in business. Else said, it goes without saying that there will be need for a clear visual and conseptual link between these two websites. (Just so you know)
3) Intelligent and simple humor that underscores professionalism is what puts a smile on my face. I'll add two examples of what I consider to fall under that category. (Feel free to use my beard as a source of inspiration, see the http://www.karlraats.com homepage)
4) "Creativiteit Expert", "Expert in Creativiteit" as you might have guessed: means "Creativity Expert"