As a first scenario, we want to explore an option where part of the logo can be stripped out and become a stand-alone mark. For example, the second O in Swoop (SwoOp) could be stylized to represent what the company is, and when you drop off S, W, O, and P, you are left with the mark that represents the company. One way to stylize could be to connect a series of map pins in a social network kind of way that from far away look like an O.
As a second scenario, we can have a logo that has a more abstract mark separate from the word Swoop.
Keywords: Network, Share, Wheel, Transportation, Trust, Circles (of friends, roads, etc.).
Sample fonts we like: Sanserif, playful
Mark: Part of the word Swoop, but can also stand out on its own.
Other: It's important to have a friendly and trusting feel so that women in particular would feel comfortable.
We have a couple designs that we like already, but want to reach out to the design community for a fresh take.