The Bulb Buddy is a light bulb extension that shuts the light off when no one is around it. You screw any normal light bulb into the bulb buddy and now you have a "smart light bulb".
The point is to have the lights adjust depending on where people are in the house. If you leave a room, the bulb buddy turns out the light, if you walk to the bathroom at night, the bulb buddy lights a dim path. It is a smart lighting solution for your home.
The target market is a tech-focused individual who wants to add intelligence to their home.
One idea for the logo is a cute rendition of the light bulb extension (see attached image) with good font and sizing for the words "Bulb Buddy" and "your energy bill's best friend." We could also do a light bulb with the extension on it. It could be a single Bulb Buddy or a group of them.
Another idea is to play with ideas surrounding home lighting. Ideally an abstract logo with blues yellows and various shades of grey.
It would also look cool to see if you can come up with a design for the actual bulb extension as well. See this website for a competitor: http://www.emberlight.co/
Modern, sleek and futuristic.